Smart Retailing | HKRMA

Consumers haven’t given up on expectations of quality, choice and service. What does that mean for the companies that serve them? 

Consumers may have shown patience during the early days of the pandemic, as companies simplified supply chains, streamlined their product lines and cut customer service. But that patience seems to be wearing thin, according to our latest Global Consumer Insights Pulse Survey, which surveyed 9,069 consumers across 25 territories.

The good news? For companies that can manage multiple disruptions concurrently, there may be an opportunity in this era of seemingly perpetual upheaval.

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Due to the outbreak of COVID-19, citizens are more concerned about personal and public health, and even maintain social distancing, which has caused a huge change in consumer attitudes towards cash payment. For hygiene reasons, consumers tend to opt for electronic payments and reduce the use of cash to lower the risk of virus transmission. 

To reduce the chances of being infected or spreadingCOVID-19, consumers are utilizing digital technologies to learn, work and shop from home. COVID-19 has accelerated the evolution of payment methods, that contactless payment is gradually replacing traditional coins and banknotes. 

In fact, the adoption of cashless payment has become a spontaneous preventive measure against infectious diseases in our community. 

On top of that, with mobile and digital encryption technology, contactless payments are secured electronically and physically.

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疫情徹底改變了普羅大眾的生活，同時亦都促使企業加快步伐將業務轉移至線上，開設網店或投放資源到各個線上渠道都是一般企業嘗試轉型的的做法。然而，若果沒有切合時宜的數碼營銷策略，再多的預算也只是藥石亂投，難以獲得顯著成效。這兩年間，數碼營銷突然成為炙手可熱的話題，但數碼潮流轉變得很快，將幾年前的營銷策略放在今天的話，可能已經行不通了。本文將會淺述 2022 下半年數碼營銷的趨勢，望企業能夠及早做好準備，謀定全面的數碼營銷策略。

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When talking about conversations, what comes to your mind? Emails, phone calls, meetings or Whatsapp…? Our work arrangements, ways of living and even spending habits have been changed since the pandemic began. More and more people prefer text messaging than audio, video and even face-to-face meetings. It also applies to business communications with customers as we are expecting a personalised and seamless shopping experience anytime, anywhere.

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隨著疫情襲來，網購前所未有地極速發展，⼤⾄傳統跨國品牌，⼩⾄⼀⼈公司，各式各樣的網店都紛紛興起。

如果你的公司仍在考慮是否應該建⽴網店，不妨看下去了解⼀下開設網店的7⼤好處。

從二月疫情升溫至今，門市人潮驟減，許多零售品牌面臨業績雪崩式下跌。港人消費轉到線上，已經是新常態。91APP 分析多家門市品牌全通路業績，發現自二月開始，短短三周內，門市消費者轉線上消費的會員數增加了 63%，相當驚人！
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後疫情年代，零售產業面臨更嚴酷的競爭。展望 2022 下半年，零售品牌數碼轉型的新契 機在哪裡？ 

OMO 線上線下融合、品牌第一方數據、跨境商機，將是三大關注熱點。

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Retailers have gone through tough times in recent years. Before COVID-19, a lot of retailers started transforming their business model from pure online or offline retail to O2O(Online-to-Offline), which means driving customers from online channels to offline purchase.

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自新冠疫情爆發後，在各種防疫措施下，加速了大眾轉向在線上購物，而不少中小企零售商家選擇利用電商零售系統，以更快的步伐開拓線上銷售渠道。但隨著疫情漸趨穩定，相信實體店零售仍會佔一席位。零售業前景將是線上和線下店內購物的結合，消費者的足跡定必涉及多個不同銷售渠道，而商家面對的挑戰便是如何提供無縫消費體驗給顧客。

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許多香港和國際零售品牌很早就看到 OMO 線上線下全通路整合的需求，「今天不做，明天會後悔」，品牌數位轉型，要讓電商為實體門市所用。電商和門市全通路業績要一起成長、一起服務更多客人。

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香港經歷兩年的疫情衝擊，改變了商務及零售消費者的購物習慣，電子商務（電商）漸漸取代了傳統銷售營運模式，只要安在家中手拿智能電話隨便點選幾下，貨品兩天內便能輕鬆送達家門前，真正達至足不出戶而採購天下。

然而在『後疫情年代』下，電商收入提高了，換取而來的還有高壓的人力分配負擔。面對嶄新的市場，如何有效地利用大數據分析且規劃宏觀人力資源藍圖，將會是這個購物年代首要考慮的元素。

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The retail industry has always been a dynamic industry with high frontline turnoverand multi outlets. Such characteristics make centralized human resource management particularly difficult. HR tasks such as roster, attendance, leave managmenet and payroll hence rely highly onfrontline operation managers. 

With the outbreak of the pandemic and the implementation of social measures and policies, the problem of manpower shortage and HR management has become more acute than ever.