2024 Shopping Festival


Hong Kong Shopping Festival 2024

Enjoy Hong Kong Privileges ‧ Courtesy

Riding on the success of the inaugural "Hong Kong Shopping Festival" in 2023, which attracted over 150 brands and approximately 6,000 stores, offering HKD 1.5 billion in privileges to residents and tourists, the Hong Kong Retail Management Association is stepping up its efforts to launch the second edition of the “Hong Kong Shopping Festival” from July to August this year.  We are pleased to garner more support from various industries, namely the retail, catering, shopping mall, hotel, logistic, electronic payment gateway and social media platform.  With the overarching theme "Enjoy Hong Kong Privileges ‧ Courtesy", the programme aims to provide residents and tourists with shopping privileges and courteous service, offering customers with pleasant shopping experience and supporting Hong Kong to live up its reputation as a hospitable city and “Experiential Shopping Paradise”. 


Event Date: 1 July - 31 August 2024

Opening Ceremony: 27 June 2024 



The event is divided into four different themes, with a promotional period of two weeks for each theme, covering various categories in the retail industry and aiming to attract Hong Kong residents and tourists to immerse themselves in the shopping atmosphere. With different shopping offers, the event aims to provide good deals and courteous services to enhance the shopping experience for consumers.
The themes include:



  • 1 July to 18 July: Health, Beauty and well-being

    Personal Care, Skincare & Cosmetics,Health Supplement, Hotel and related business
  • 19 July to 1 August: World-wide Top Trend
    Telecommunications, electronics, departmentstores, shopping malls, watch & jewellery
  • 2 August to 15 August: Fashion and Taste
    Fashion, shoes, eye wear, coffee, wine andrestaurants
  • 16 August to 31 August: Super ShoppingFlash
    Supermarkets, convenience stores,exhibitions and all kinds of goods



Privileges:

  • All participating merchants must provide free gifts or discount coupons without a minimum spending requirement.


Courtesy:
  • Provide consumers with a good shopping experience through quality "courteous" service.
  • Participating merchants must sign the "Hong Kong Courtesy Service Charter" and commit to providing courteous service to consumers.
  • The association will provide "Hong Kong Good Gifts, with Courtesy" signs for merchants to display in their stores for promotion.
  • There will be a "Hong Kong Courtesy Store" voting activity conducted through the association's official online platform and AR LENS, allowing consumers to vote for the "Hong Kong Courtesy Stores."





This year's shopping festival is introducing e-commerce activities for the first time, with live-streaming e-commerce to be held on 7 major livestreaming platforms in Hong Kong in July. 


The 9 major livestreaming platforms will feature a variety of products, including clothing, food, health products, beauty, home appliances, jewelry and watches, to cater to different everyday needs.







Powerful Backing to Local Businesses



Coupon Distribution Platforms


Sponsors


All

  • All
  • Platinum Sponsor
  • Gold Sponsor
  • Silver Sponsor
CSL Mobile Limited
CSL Mobile Limited /
CSL Mobile Limited
CSL Mobile Limited Platinum Sponsor
Indo Market
Indo Market /
Indo Market
Indo Market Platinum Sponsor
Link
Link /
Link
Link Platinum Sponsor
Mannings
Mannings /
Mannings
Mannings Platinum Sponsor
McDonald's
McDonald's /
McDonald's
McDonald's Platinum Sponsor
Sa Sa
Sa Sa /
Sa Sa
Sa Sa Platinum Sponsor
Marathon Sports
Marathon Sports /
Marathon Sports
Marathon Sports Gold Sponsor
SOGO
SOGO /
SOGO
SOGO Gold Sponsor
TSL
TSL /
TSL
TSL Gold Sponsor
KFC
KFC /
KFC
KFC Gold Sponsor
City Chain
City Chain /
City Chain
City Chain Silver Sponsor
CR Care
CR Care /
CR Care
CR Care Silver Sponsor
Crocodile
Crocodile /
Crocodile
Crocodile Silver Sponsor
Eu Yan Sang
Eu Yan Sang /
Eu Yan Sang
Eu Yan Sang Silver Sponsor
Imperial Bird Nest
Imperial Bird Nest /
Imperial Bird Nest
Imperial Bird Nest Silver Sponsor
Meiriki Japan
Meiriki Japan /
Meiriki Japan
Meiriki Japan Silver Sponsor
Optical 88
Optical 88 /
Optical 88
Optical 88 Silver Sponsor
PARKnSHOP
PARKnSHOP /
PARKnSHOP
PARKnSHOP Silver Sponsor
Royal Park Hotel
Royal Park Hotel /
Royal Park Hotel
Royal Park Hotel Silver Sponsor
TEA CHÂTEAU
TEA CHÂTEAU /
TEA CHÂTEAU
TEA CHÂTEAU Silver Sponsor
The Emperor Hotel
The Emperor Hotel /
The Emperor Hotel
The Emperor Hotel Silver Sponsor
Watsons Hong Kong
Watsons Hong Kong /
Watsons Hong Kong
Watsons Hong Kong Silver Sponsor
YOHO
YOHO /
YOHO
YOHO Silver Sponsor


Partners


Media Partners


If you would like to be a part of the campaign, please email shopping@hkrma.org