2026 HONG KONG RETAIL SUMMIT

Retail Breakthrough︰Unite to Innovate

Hong Kong retail stands at a defining crossroad. Squeezed by fierce competition from neighboring cities and the dominance of global e-commerce, our challenge is twofold: capturing the visitor's wallet while reigniting the local consumer's passion. "Retail Breakthrough: Unite to Innovate" is our collective counter-strategy. We must dismantle silos, uniting brands, landlords, and technology to create irreplaceable in-person experiences that online platforms cannot replicate. This Summit is not about observation; it is about action. We will explore how to reclaim market share through service excellence, digital integration, and cross-sector alliances. Join us to transform fragmentation into force, securing a resilient and profitable future for Hong Kong's retail landscape.

Venue

HKCEC, Phase 2 (New Wing), Meeting Room N100s

Language

Cantonese supplemented with English and Mandarin

Event Highlights

EVENT RUNDOWN

Registration & Exhibitor Showcase

08:45 - 09:30

Welcome Remarks

09:30 - 09:45

Chairman, HKRMA /

Chairman & CEO, Tse Sui Luen Jewellery (International) Ltd

Mrs. Annie Yau Tse, JP

Remarks by Opening Keynote Speaker

09:45 - 10:00

Chairman, Hong Kong Tourism Board
Dr. Peter Lam Kin-ngok, GBM, GBS

Session A - Decode & Monetize

The Precision Economy: Converting "Fan Passion" into Revenue

10:00 - 10:45

The generic tourist is gone; Whether for Rugby Sevens or Art Basel, their spending is driven by emotion and urgency. The traditional model of "open the doors and wait" is obsolete. This session decodes the Digital Nervous System of the modern shopper. We explore how to move from passive observation to active interception—using predictive AI to stock merchandise and eliminating payment friction to turn a "like" into a transaction instantly.

Moderator & Panel Speaker Mr. Bruce Lam Chairman of Event Organizing Task Force, HKRMA / CEO, Consumer, HKT Limited

Panel Speaker Ms. Queenie Lam Chief Marketing Officer, FWD Hong Kong & Macau FWD Life Insurance Company (Bermuda) Limited

Panel Speaker Mr. Kenny Sham Global Events Head & General Manager, Hong Kong & Macau, Klook

Panel Speaker Mr. Xiong Fei, Lark Greater Bay Area General Manager, Feishu

Session B - Synergize & Breakthrough

The Seamless City: Orchestrating the "Mega-Event" Ecosystem

10:45 - 11:30

By 2026, the "Mega Event Economy" is the baseline for Hong Kong. With the Kai Tak Sports Park fully operational, the city’s center of gravity has shifted. However, retailers face a critical challenge: "Spending Leakage." Visitors attend world-class events but often spend minimally in the wider market due to disconnected transport, payment friction, or fragmented experiences. This session moves beyond cooperation to integration—transforming the city into a unified commercial venue where the "concert economy" bleeds effectively into the "street economy.

Moderator Ms. Clarice Au Vice-Chairman, HKRMA/ CEO, Retail Hong Kong, AS Watson

Panel Speaker Mr. Franklin Law Marketing Director, Ocean Park Corporation

Panel Speaker Mr. Terruce Wang Chief Commercial Officer, Kai Tak Sports Park Limited

Panel Speaker Mr. Caspar Tsui Executive Director, The Federation of Hong Kong Hotel Owners/ Vice Chairman, The Football Association of Hong Kong, China

Panel Speaker Ms. Katherine Lo Co-Chair, Institute of Shopping Centre Management/ Director - Asset Management (HK), Link Asset Management Limited

Session C - The Future

Rising Forces in Retail: How Young Entrepreneurs Break Through

11:55 – 12:35

The next generation of retail is being defined by Gen Z entrepreneurs. They prioritize "Phygital" (blendedphysical-digital) experiences, sustainability, and community commerce.
This session highlights the "David vs. Goliath" strategy: how SMEs are winning by owning niches, leveraging agility, and building authentic connections that big platforms cannot replicate.

Moderator Prof. Howard Ling, MH Professor of Practice, College Master, College 4, Hong Kong Baptist University

Panel Speaker Mr. Terence Hon Cofounder, GreenPrice

Panel Speaker Mr. Thomas Fung Director, Teemtonefai

Panel Speaker Mr. Isaac Woo Co-Founder, Social Club Series

Networking Luncheon (Bauhinia Room)

12:45 – 14:15

Ms Doris Wong Vice President, Advertising & Interactive Services, HKT Limited Topic: How FIFA World Cup 2026™ brings opportunities to Hong Kong Businesses

Mr. Maximilian (Max) Smith Director, Business Development, LiveABC Shop Topic: From Broadcast to Bid: The Next Stage of Live Shopping

Remarks by Guest of Honour

14:40 – 15:00

The Honourable Paul Chan Mo-po, GBM, GBS, MH, JP
Financial Secretary of the Government of the Hong Kong Special Administrative Region

Session D - The Experience Engine

The IP Goldmine: Monetizing Fandom & Cultural Capital

15:00 - 16:00

In 2026, Intellectual Property (IP) is currency. This session explores how landlords and brands can systematically monetize fandom, turning"products" into "collectibles" and malls into"destinations." We bridge the gap between licensors, heritage brands,and retail platforms to prove that storytelling is not just marketing—it is a high-margin business strategy.

Moderator Dr. Royce Yuen, JP Co-CEO, MaLogic / Adjunct Associate Professor, Marketing, HKU Business School

Keynote & Panel Speaker Mr. Robert Tam Director, Consumer Products, The Walt Disney Company (Hong Kong) Limited

Keynote & Panel Speaker Mr. Alvin Ma Head of LOG-ON Business Unit, City Super Limited

Keynote & Panel Speaker Ms. Noletta Chiu Chief Creative Officer, Mind's I Limited

Session E - The Brain

AI for Profit: From Hype to High Performance

16:30 - 17:30

In 2026, retailers demand ROI. We are done with theoretical discussions. This session focuses strictly on practical AI deployment that solves the "Iron Triangle" of retail: Labor Shortage, Supply Chain Efficiency, and Customer Personalization. We examine how to translate technology into measurable outcomes on the P&L sheet.