Retail Breakthrough︰Unite to Innovate
Hong Kong retail stands at a defining crossroad. Squeezed by fierce competition from neighboring cities and the dominance of global e-commerce, our challenge is twofold: capturing the visitor's wallet while reigniting the local consumer's passion. "Retail Breakthrough: Unite to Innovate" is our collective counter-strategy. We must dismantle silos, uniting brands, landlords, and technology to create irreplaceable in-person experiences that online platforms cannot replicate. This Summit is not about observation; it is about action. We will explore how to reclaim market share through service excellence, digital integration, and cross-sector alliances. Join us to transform fragmentation into force, securing a resilient and profitable future for Hong Kong's retail landscape.
EVENT RUNDOWN
Registration & Exhibitor Showcase
09:00 - 09:30
Welcome Remarks
09:30 - 09:45
Chairman, HKRMA /
Chairman & CEO, Tse Sui Luen Jewellery (International) Ltd
Mrs. Annie Yau Tse, JP
Remarks by Opening Keynote Speaker
09:45 - 10:00
Chairman, Hong Kong Tourism Board
Dr. Peter Lam Kin-ngok, GBM, GBS

The Summit will be anchored by gurus and experts engaged in 5 main sessions as the keynote, panel speakers and moderators to share wisdoms.
(The speaker list will be kept updating.)

Session A - Decode & Monetize
The Precision Economy: Converting "Fan Passion" into Revenue
10:00 - 10:45
The generic tourist is gone; Whether for Rugby Sevens or Art Basel, their spending is driven by emotion and urgency. The traditional model of "open the doors and wait" is obsolete. This session decodes the Digital Nervous System of the modern shopper. We explore how to move from passive observation to active interception—using predictive AI to stock merchandise and eliminating payment friction to turn a "like" into a transaction instantly.
Session B - Synergize & Breakthrough
The Seamless City: Orchestrating the "Mega-Event" Ecosystem
10:45 - 11:30
By 2026, the "Mega Event Economy" is the baseline for Hong Kong. With the Kai Tak Sports Park fully operational, the city’s center of gravity has shifted. However, retailers face a critical challenge: "Spending Leakage." Visitors attend world-class events but often spend minimally in the wider market due to disconnected transport, payment friction, or fragmented experiences. This session moves beyond cooperation to integration—transforming the city into a unified commercial venue where the "concert economy" bleeds effectively into the "street economy.
Session C - The Future
Rising Forces in Retail: How Young Entrepreneurs Break Through
12:00 - 12:45
The next generation of retail is being defined by Gen Z entrepreneurs. They prioritize "Phygital" (blendedphysical-digital) experiences, sustainability, and community commerce.
This session highlights the "David vs. Goliath" strategy: how SMEs are winning by owning niches, leveraging agility, and building authentic connections that big platforms cannot replicate.
Networking Luncheon (Bauhinia Room)
13:00 – 14:30
Remarks by Guest of Honour
14:45 – 15:00
The Honourable Paul Chan Mo-po, GBM, GBS, MH, JP
Financial Secretary of the Government of the Hong Kong Special Administrative Region

Session D - The Experience Engine
The IP Goldmine: Monetizing Fandom & Cultural Capital
15:00 - 16:00
In 2026, Intellectual Property (IP) is currency. This session explores how landlords and brands can systematically monetize fandom, turning"products" into "collectibles" and malls into"destinations." We bridge the gap between licensors, heritage brands,and retail platforms to prove that storytelling is not just marketing—it is a high-margin business strategy.
Session E - The Brain
AI for Profit: From Hype to High Performance
16:30 - 17:30
In 2026, retailers demand ROI. We are done with theoretical discussions. This session focuses strictly on practical AI deployment that solves the "Iron Triangle" of retail: Labor Shortage, Supply Chain Efficiency, and Customer Personalization. We examine how to translate technology into measurable outcomes on the P&L sheet.
Closing Remarks
17:30 – 17:40
Vice-Chairman of Event Organizing Task Force, HKRMA / Managing Director, DFI Retail Group - Mannings HK, Macau & China
Mr. Alex Liu

Supporting Organization
