Retail Reimagined Challenge 2024


Connecting Youth, Nurturing Aspirations forthe Exciting and Fast-Changing Retail Industry

HKRMA has been working diligently to help the industry tide over the challenges and adapt to new retail. A recent example of these initiatives was the Retail Reimagined 2024, which aims to inspire university students with the many possibilities and development pathways available in the fast-changing retail industry, as our humble contribution to addressing manpower shortage facing the retail industry, among other sectors. 

 

Join Retail Reimagined 2024 and connectwith the youth to tackle your business challenges, you will be able to present your business challenge case to 200+ university students with fresh angle andreach out to 100,000+ young people from 10 universities and viral marketing.





BUSINESS CHALLENGES



University students will be tasked todevelop their creative ideas to reinvent the retail landscape, focusing on business challenges in one of the following themes.


Sustainability

Innovative and Experiential Customer Journey 

Talent Attraction and Retention 










PARTICIPATION 


Retailers and retail-related companies could participate in this programme by simply:


1.      Sharing business challenges interms of business cases of your company / retail clients or industry-wide painpoints that are of your concerns;

2.      Sending representative(s) toprovide coaching to students throughout the 3-month programme.



 

Benefits


Brand Exposure 

Reach 100,000+ young people from 10universities and viral marketing

 

Tackling Business Challenges 

Work with 200+ university students totackle business challenges with fresh angle


 

Connecting Youth 

Connect with young talents and realizetheir passion and potentials to fullest





TIMELINE



OUR PARTNERS 


All

  • All
  • Diamond Brand
  • Platinum Brand
  • Gold Brand
  • Talent & Media Partner
  • Media Partner
  • Implementation Partner
Starbucks
Starbucks /
Starbucks
Starbucks Diamond Brand
IKEA
IKEA /
IKEA
IKEA Platinum Brand
PARKnSHOP
PARKnSHOP /
PARKnSHOP
PARKnSHOP Platinum Brand
Tam Jai International Co. Limited
Tam Jai International Co. Limited /
Alipay
Alipay /
Alipay
Alipay Gold Brand
Café de Coral Group Ltd
Café de Coral Group Ltd /
Chow Sang Sang
Chow Sang Sang /
Chow Sang Sang
Chow Sang Sang Gold Brand
CR Care
CR Care /
CR Care
CR Care Gold Brand
CSL Mobile Limited
CSL Mobile Limited /
CSL Mobile Limited
CSL Mobile Limited Gold Brand
Emperor Watch & Jewellery
Emperor Watch & Jewellery /
FORTRESS
FORTRESS /
FORTRESS
FORTRESS Gold Brand
IMAGINEX GROUP
IMAGINEX GROUP /
IMAGINEX GROUP
IMAGINEX GROUP Gold Brand
Mannings
Mannings /
Mannings
Mannings Gold Brand
McDonald's Hong Kong
McDonald's Hong Kong /
SaSa
SaSa /
SaSa
SaSa Gold Brand
SOGO
SOGO /
SOGO
SOGO Gold Brand
Toys“R”Us
Toys“R”Us /
Toys“R”Us
Toys“R”Us Gold Brand
Watson's The Chemist
Watson's The Chemist /
CTgoodjobs
CTgoodjobs /
CTgoodjobs
CTgoodjobs Talent & Media Partner
am730
am730 /
am730
am730 Media Partner
JA Hong Kong
JA Hong Kong /
JA Hong Kong
JA Hong Kong Implementation Partner