Telephone : 2866 8311     |     msp@hkrma.org

“Quality Service Programme”, originally named as Mystery Shopper Programme which was introduced in 1996, serves as an effective service performance assessment tool for retailers. It helps a wide array of retail brands to enhance their service performance by collecting, analyzing, and gauging a comprehensive coverage of service data and information through mystery assessment visits.

“Quality Service Programme” covers the following 4 services:


Quality Service Recognition Scheme

A one-off annual assessment to recognize “Quality Service Retailer”

Quality Service Benchmarking Assessment

A seasonal service performance assessment with industry benchmarking and awards

Quality Service Customization Assessment

A tailor-made assessment upon client’s requests on the assessment area

Tailor-made Training & Consultation Service

A solution to promote quality service culture and implementing service & brand building strategies