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Event information

[E-COMMERCE CERTIFICATE] Conversational & Unified Commerce Strategy

  • 2021-02-25 14:30-17:30,Module (1) - Drive purchases via Conversational Commerce Strategy
  • 2021-03-04 14:30-17:30,Module (2) - Unified Commerce – New Industry Standard

HKRMA x Microsoft Certificate: E-commerce Certificate on Conversational & Unified Commerce Strategy


Conversational & unified commerce go beyond omni-channel as it combines in one platform e-commerce, m-commerce, order fulfillment, inventory management, customer relationship management, POS etc. In the unified commerce world, it’s all connected in real time and unified commerce experience will be the way people go in the future. 


What You Will Learn:


  • Learn key principles of Unified Commerce, challenges and opportunities in the world of new retail
  • How to go beyond omnichannel and put customer experience first
  • Master platform traffic to your store from social media, and how to engage your audience with the right context and at the right timing
  • Learn conversational commerce strategy




Total 6 hours Online Training with "HKRMA X Mircosoft" Certificate of Completio


Course Fee:

Member HK$1,250 / Non-member HK$1,800, you will get:

1/ Certificate of Completion

2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))


Language: Cantonese


Module (1) - 25 Feb 2021 (Thursday) at 2:30-5:30pm

Drive purchases via Conversational Commerce Strategy


Module (2) - 4 Mar 2021 (Thursday) at 2:30-5:30p

Unified Commerce – New Industry Standard