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​證書課程

證書課程一 (報名已關閉)

Building a Strategic and Quality E-Shop (Module 1-5)

The Most Practical Course to Learn How to Build a Strategic and Quality E-Shop and Expand Your Business Further

Course Description

A quality e-shop is an essential and crucial e-commerce tool to drive potential customers and repeated purchase. 

 

What You Will Learn

By the end of this course, you will be able to:

  • find out how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores;

  • learn and understand how to select the best payment solution for your eCommerce needs;

  • find out how to communicate business updates with your customers through memberships to enhance online customer experience;

  • learn how to create a localized consumption model to expand your business to cross-border e-commerce business;

  • learn the key elements of building a quality e-shop and deliver O2O customer experience.

Date and Time

15 Oct (Thurs), 22 Oct (Thurs), 29 Oct (Thurs), 5 Nov(Thurs), 11 Nov (Wed), 2020 at 3:30 - 5:00pm

Format

Total 7 hours Online Training with Certificate of Completion

 

Course Fee

HK$1,500 and you will get:

1/ Certificate of Completion

2/ HK$1,500 cash coupon to join HKRMA Quality E-Shop Recognition or Service Recognition

 

Speaker

Mr. Plato Wai General Manager - Hong Kong, SHOPLINE

A veteran in the startup scene in Hong Kong, Plato has started his entrepreneurship journey since 2010. He has founded a few startups, including Wynd Co-working Space in Central, and this is also where he first met the SHOPLINE founders. Eventually he joined SHOPLINE in 2016 with an ambition to help it growing to the next level. Plato is also a columnist for online media Startupbeat and Stand News in Hong Kong. He is a Carnegie Mellon Graduate and has spent 5 years in investment bank Lehman Brothers.

 

Language

Cantonese

Module (1) - 15 October, 2020 (Thurs) 3:30-5:00pm

Providing the Best Delivery and Payment Solution to Optimize Customer Purchase

多元支付及物流服務提高顧客購物率

 

Learn how to select the best payment solution for your eCommerce needs and how to analyze the factors in choosing payment and logistics methods from customer perspectives:

 

  • How to develop a safe and fast payment method

  • How cooperation works between third-party payment system and  online store sales

  • Analyze local and overseas logistics services

  • How to set up and integrate logistics for easy shipment

  • Successful case sharing and discussion

 

Module (2) - 22 October, 2020 (Thurs) 3:30-5:00pm

Optimizing Your Storefront and Buyer Journey with Conversion
提升網店轉換率的秘訣:優化網店設計及顧客購物體驗

 

Learn how to customize your storefront and add new features to enhance your online store performance and optimize the conversion rate of online stores:

 

  • How to enhance brand image by using online shop logo and unique URL

  • What make best for your online store structure, product design and presentation

  • How to make good use of chat robots to promote interaction

  • How to set up cart automation to recover sales and increase your revenue

  • Successful case sharing and discussion

 

 

Module (3) - 29 October, 2020 (Thurs) 3:30-5:00pm

How to Grow Your Business with Subscriptions & Memberships
建立完善會員系統增加業績

 

Learn how to integrate online and offline member information and find out how to communicate business updates with your customers through memberships to enhance online customer experience: 

 

  • How to make good use of the membership system to increase performance

  • How to manage member information, create discounts and push messages effectively

  • How to integrate offline and online members

  • How to grasp O2O business opportunities

  • Successful case sharing and discussion

 

 

Module (4) - 5 November, 2020 (Thurs) 3:30-5:00pm

Expanding Your E-commerce to Explore Global Business
如何利用跨境電商開拓全球商機?

 

Learn how to create a localized consumption model to expand your business to cross-border e-commerce business:

 

  • How to leverage cross-border e-commerce to expand your business to overseas market

  • How to choose target overseas markets

  • How to plan special strategies for overseas marketing

  • How to integrate multi-national cash flow and logistics services

  • Successful case sharing and discussion

 

 

Module (5) - 11 November, 2020 (Thurs) 3:30-4:30pm

How to Map Out Quality O2O Customer Journey

(Speaker: HKRMA Representative)

 

Learn the key elements of building a quality e-shop and deliver O2O customer experience:

 

  • What is “Quality E-Shop” and “Quality Outlet Customer Experience”

  • Must-have elements you must know in mapping O2O customer journey

  • Industry case sharing

 

證書課程二 (尚餘少量名額)

E-commerce Certificate on Search Engine Optimization  and Google Analytics​

By the end of this course, you will be able to confidently implementing SEO strategies with Google Analytics data.

Course Description

There are so many marketing activities you can do, which must cost you time or money, or both.  Therefore, effectively SEO strategies and skills in analyzing Google Analytics will enable your website and marketing campaign get ranked well and get found in the sea.

 

What You Will Learn

By the end of this course, you will be able to:

  • Implement SEO strategies.

  • Get free traffic to your website with SEO.

  • Improve your strategies with Google Analytics data.

(Remarks: All the strategies, tips and tools recommended are either free or very cost effective.)

Date and time

12 Nov (Thurs), 20 Nov (Fri), 26 Nov(Thurs), 3 Dec 2020 (Thurs) at 3:30 - 5:00pm

 

Format

Total 6 hours Online Training in 4 Courses with Certificate of Completion

 

Course Fee

Member HK$1,250 / Non-member HK$1,800, you will get:

1/ Certificate of Completion

2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))

 

Speaker

Mr. Matthew Kwan, Principal Consultant of Solomon Hong Kong

Matthew Kwan is an experienced business consultant and articulated speaker who used to run a Digital Marketing agency for over 12 years since the rise of Yahoo, Google, Facebook, Youtube, WeChat, etc.  He has a lot of hands-on experience in helping clients large and small enterprises to promote their products and services digitally in Hong Kong, China, Europe, USA and a lot of other countries.  Matthew served many years in multinational companies including Intel, JP Morgan and Jardins with a very broad spectrum of knowledge in Sales & Marketing, Management and Leadership.

 

Language

Cantonese

 

Module (1) - 12 November, 2020 (Thurs) 3:30-5:00pm

Keyword Research: Steps & Strategy for SEO Optimization 

 

  • SEO Introduction and Overview

  • Metrics to Measure SEO Performance

  • Quickly Brainstorm Keyword Ideas

  • Narrow Down Your Keyword List

  • Assess Keyword Competition & Choose Target Keywords

  • Case study and group discussion

 

Module (2) - 20 November, 2020 (Fri) 3:30-5:00pm

Optimize Your Website in Google Search Results 

 

  • Write Title Tags Search Engines Love

  • Drive Clickthrough Rate with Meta Descriptions

  • Appear in the Google Image Search Results

  • Copy Optimization: Headings Tags, Outgoing & Internal Links, Backlinks

 

Module (3) - 26 November, 2020 (Thurs) 3:30-5:00pm

Google Analytics 

  • Google Analytics Overview

  • How Google Analytics Works

  • Set Up Google Analytics & Install the Tracking Code on Your Website

  • Set Up Goals in Google Analytics

  • Set Up Ecommerce Tracking in Google Analytics

 

Module (4) -  3 December, 2020 (Thurs) 3:30-5:00pm

Main Tools for Analysis

 

  • Analyze Different Reports in Google Analytics, such as Real Time Reports, Audience Reports, Acquisition Reports, Behaviour Reports

  • Analyse with Segments

  • Track Marketing Campaigns with Campaign Tagging

  • Set Up Event Tracking in Google

 

證書課程三 (新課程)

E-Commerce Certificate on Marketing Analytics: Web, Social Media and Digital Advertising (Module 1-3)

The most practice course with hands-on experience on learning marketing analytic step by step

Course Description

In this big data age, organizing, synthesizing, and analyzing large quantities of marketing data become essential.

 

What You Will Learn

In this course, you will be able to:

  • Learn the important marketing metrics

  • Analyze marketing campaign using key metrics

  • Ask the right questions from your data

  • Build a dynamic dashboard to summarize your analysis

Date and time

10 Dec (Thurs), 16 Dec (Wed), 23 Dec 2020 (Wed) at 3:30 - 5:00pm

 

Format

Total 4.5 hours Online Training in 3 Courses with Certificate of Completion

 

Course Fee

Member HK$1,250 / Non-member HK$1,800, you will get:

1/ Certificate of Completion

2/ Free HKRMA Individual Associate Membership (Value: HK$1,000))

 

Speaker

Mr. Matthew Kwan, Principal Consultant of Solomon Hong Kong

Matthew Kwan is an experienced business consultant and articulated speaker who used to run a Digital Marketing agency for over 12 years since the rise of Yahoo, Google, Facebook, Youtube, WeChat, etc.  He has a lot of hands-on experience in helping clients large and small enterprises to promote their products and services digitally in Hong Kong, China, Europe, USA and a lot of other countries.  Matthew served many years in multinational companies including Intel, JP Morgan and Jardins with a very broad spectrum of knowledge in Sales & Marketing, Management and Leadership.

 

Language

Cantonese

 

Module (1) - 10 December, 2020 (Thurs) 3:30-5:00pm

Web, Social Media and Digital Advertising Analysis

  • Web Analytics: Time spent on site, Bounce/Abandonment rate

  • Social Media Analytics: Engagement

  • Digital Ad Analytics: Impressions and reach, Click-through-rate (CTR), Cost-per-click (CPC), Cost-per-lead

 

Module (2) - 16 December, 2020 (Wed) 3:30-5:00pm

Customer Analysis

  • Asking more questions of our data

  • What customer acquisition cost, Customer lifetime value and net promoter score?

  • Practice together:

  1. Calculating CPC & Lead conversion, Cost-per-lead

  2. Calculating the no. of new customers

  3. Calculating average customer age & Days to convert

 

Module (3) - 23 December, 2020 (Wed) 3:30-5:00pm

Calculating ROI

  • How to calculate Return of Investment (ROI)

  • Practice together:

  1. Calculating returns

  2. Setting key performance indicators (KPIs)

  3. Making our dashboard dynamic

  4. Creating various charts and graphs to impress your boss

 

聯絡資料

電話:(852) 2866 8311

電郵:admin@hkrma.org

網址:www.hkrma.org

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