The HKRMA Service & Courtesy Award was
introduced in 1986 and has been one of the most actively supported events by members
of the Association and the trade. The Programme has been successful, over the years,
in promoting the awareness of service within the retail industry. It has become
a well-recognized annual activity that retail practitioners anticipate with keenness
and excitement. Winners and their companies receive very extensive industry recognition
and media coverage. Keen competition within the market has fostered the importance
and recognition of service. Service is no longer a luxury but constitutes an essential
element for success in the retail industry. Numerous retailers have already devoted
tremendous efforts and resources into upgrading their service standards and it is
hoped that through the Award Programme, this message and awareness could be further
brought to different retail levels and put into practice. The Association believes
that retailers should not miss this opportunity to support such a meaningful event
which not only benefits your employees, your company but also the overall retail
industry in Hong Kong. We sincerely invite you to participate in this year's programme.
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