MSP (07/2011 - 09/2011)

	Overview

	Mystery Shoppers Programme - Results Service Retailer of the Year - 2011 Results - 2010 Results - 2009 Results

	Service & Courtesy Award - 2011 Award Updates - 2010 Results - 2009 Results

	Hong Kong Awards for Industries - 2011 Results - 2009 Results

	Study Tours

“The Association is pleased to announce the results of the HKRMA Mystery Shoppers Programme conducted during the period from July to September 2011 as well as to recognize the outstanding achievements of the "Service Industry Leader" and "Service Category Leaders". The "Service Industry Leader" and "Service Category Leaders" for the captioned period were as follows:”

Service Industry Leader
The company having scored the highest percentage among the participating companies being assessed during the period

Sa Sa International Holdings Limited
– La Colline Shop

Retail Industry Service Monitor Index Service Category Leaders
The company having scored the highest percentage within its own business category for this period.

Average Performance % of Category	Category	Service Category Leaders
89.95%	Beauty Products / Cosmetics	Sa Sa International Holdings Limited – La Colline Shop

79.54%	Convenience Stores	Circle K Convenience Stores (HK) Limited

82.82%	Department Stores	Chinese Arts & Crafts (H.K.) Ltd.

86.73%	Electronic & Electrical Appliances / Telecommunications	1O1O

86.84%	Fashion & Accessories	Giordano Ltd. – Giordano Ladies

82.42%	Fashion & Accessories - High Fashion	Bally GC Retail Co Ltd

88.36%	Fashion & Accessories - Sports & Outdoor Products	Swire Resources Limited – Marathon Sports *

82.58%	Fastfood / Restaurants	Pizza Hut Hong Kong

87.60%	Footwear	Belle Worldwide Limited – GEOX *

82.17%	Furniture & Home Accessories	colourliving

85.17%	Personal Health Care Products	Amway Hong Kong Limited

88.03%	Retail (Services)	The Hongkong Electric Co., Ltd.

79.85%	SME	Dogotel & Spa *

81.78%	Specialty Stores	China Resources Vanguard (HK) Co Ltd - voi_la! Wine Cellar

78.59%	Supermarkets	The Dairy Farm Company Limited - ThreeSixty

94.19%	Watch & Jewellery	ctf2 Jewellery

* Companies being selected as Service Category Leader for the first time.