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“The Association is pleased to announce the results of the HKRMA Mystery Shoppers Programme conducted during the period from July to September 2011 as well as to recognize the outstanding achievements of the "Service Industry Leader" and "Service Category Leaders". The "Service Industry Leader" and "Service Category Leaders" for the captioned period were as follows:”

Service Industry Leader

The company having scored the highest percentage among the participating companies being assessed during the period
Sa Sa International Holdings Limited
– La Colline Shop

Retail Industry Service Monitor Index Service Category Leaders
The company having scored the highest percentage within its own business category for this period.
Average Performance % of Category Category Service Category Leaders
89.95% Beauty Products / Cosmetics

Sa Sa International Holdings Limited
– La Colline Shop

79.54% Convenience Stores

Circle K Convenience Stores (HK)
Limited

82.82% Department Stores

Chinese Arts & Crafts (H.K.) Ltd.

86.73% Electronic & Electrical Appliances / Telecommunications

1O1O

86.84% Fashion & Accessories

Giordano Ltd. – Giordano Ladies

82.42% Fashion & Accessories - High Fashion

Bally GC Retail Co Ltd

88.36% Fashion & Accessories
- Sports & Outdoor Products

Swire Resources Limited – Marathon Sports *

82.58% Fastfood / Restaurants

Pizza Hut Hong Kong

87.60% Footwear

Belle Worldwide Limited – GEOX *

82.17% Furniture & Home Accessories

colourliving

85.17% Personal Health Care Products

Amway Hong Kong Limited

88.03% Retail (Services)

The Hongkong Electric Co., Ltd.

79.85% SME

Dogotel & Spa *

81.78% Specialty Stores

China Resources Vanguard (HK) Co Ltd
- voi_la! Wine Cellar

78.59% Supermarkets

The Dairy Farm Company Limited
- ThreeSixty

94.19% Watch & Jewellery

ctf2 Jewellery

* Companies being selected as Service Category Leader for the first time.