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Effective Retail Marketing for Shop Managers 27 March 2009 (Friday) OBJECTIVES Upon completion of the workshop, participants should be able to: 1. Acquire conceptual information on retail marketing; 2. Identifying their roles in introducing a marketing approach in retail operations; 3. Conduct simple and practical marketing research; 4. Draft a marketing plan integrated with sales forecast; 5. Practise different marketing mix; and 6. Conduct customer satisfaction survey. WORKSHOP OUTLINE 1. Introduction to retail marketing terminology 2. The role and duties of the shop manager / supervisor 3. Retail marketing system and process 4. Marketing research - SWOT analysis 5. Marketing planning elements 6. Marketing mix - practical applications 7. Measuring customer satisfaction Date 27 March 2009 (Friday) Time 1 day (9:00 a.m. - 5:00 p.m.) Target Participants Retail Shop Managers, Shop Supervisors Language Cantonese Venue Rm 302, 3/F., First Commercial Building, 33-35 Leighton Road, Causeway Bay, Hong Kong Fee HKRMA Members: HK$1,350 Non-HKRMA Members: HK2,025 Enrollment For enrollment details, please download a copy of the workshop circular. For any enquiries, please contact the HKRMA at Tel: 852-2866 8311 or Fax: 852-2866 8380. 
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