With the rapid economic development in the mainland and increasing numbers of mainland visitors to Hong Kong, retailing industry has become one of the major economic sectors of the Hong Kong economy. To meet the rapid-changing business environment in the retailing industry, marketing skills, knowledge of retail management and adaptability to environmental changes are the indispensible factors for successful retailers.

With a view to provide retailers continuous supply of highly competent retail practitioners to raise the competiveness of the Hong Kong retailing industry, The Chinese University of Hong Kong – Tung Wah Group of Hospitals Community College and the Hong Kong Retail Management Association pioneered a comprehensive retail practitioner in-service programme: Professional Diploma Programme in Retail Management (PDRM).

Course Structure
The professional diploma is a part-time programme including 7 courses, one of which is a project. The curriculum is designed to develop a comprehensive knowledge of retail management in both theoretical and applied dimensions. Case studies, group presentations and discussion will be used to facilitate learning.

Target
Front-line operational staff and junior management staff in retail industry

Course Commencement
April 2010

Download PDRM Leafet			Download PDRM Application Form for Admission