Quality e-Shop Recognition Scheme

Background and Objectives
Quality e-Shop Recognition Scheme, introduced by Hong Kong Retail Management Association (HKRMA), provides a comprehensive and objective assessment for e-shops in Hong Kong. The scheme aims to give recognition to quality e-shops and develop industry-wide standards and best practices for online retailing in Hong Kong.

Objectives
  • To develop industry-wide standards and best practices for online retailing in Hong Kong
  • To give recognition to quality e-shops
  • To raise consumers' confidence in Hong Kong's e-shops
Features and Details
Features
  • Well Recognized Organizer
  • Standardized Benchmarking Criteria
  • Independent Assessment Report

Assessment Criteria
Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework of "3 Perspectives and 4 Key Qualities".


Stages of Assessment
Participating e-shop would receive a detail report with the assessment result in 4 to 6 weeks.



Recognition Logo and Certificate
  • Recognized e-shop would be awarded for a Recognition Logo and Certificate for one calendar year from 1st January to 31st December. E-shop with total score at 90% above would be recognized as "Premium Quality E-Shop".
  • The logo of Quality E-Shop Recognition Scheme is the property of Hong Kong Retail Management Association. Recognized e-shop could use the given logo on its e-shop or related advertisement and promotional materials.
  • Renewal of Quality E-Shop Recognition Scheme is on an annual basis. Expired and invalid logo is prohibited to use on e-shop, related advertisement and promotional materials.
Sample Logos

E-shop with the total marks covered prerequisites would be awarded for a "Quality E-Shop” Recognition Logo"

E-shop with total score above 90% would be recognized as "Premium Quality E-Shop"
(Applicable to Plan 2 only)

Representation of Q-eShop (T.R.U.S.T)
T
TRUSTWORTHINESS
良好信譽
  • Sustainable business
  • Good Reputation with good track record of sale
R
RECOGNIZED HARDWARE
使用認可系統
  • Deployed on a trusted hosting platform or licensed software
  • Hosted in a certified data centre
U
USER-FRIENDLY
操作簡易
  • Quality online customer experience.
  • User-friendly interface with clear navigational menu
  • Smooth transaction process
S
SAFE
實施安全措施
  • Provide PCI DSS Payment option(s)
  • SSL Secure Site to protect consumers’ personal information and transaction
T
TIMELINESS
準時
  • Timeliness delivery in good condition / good manner
  • Timeliness response with quality customer service
Eligibility and Participation Fee
Scheme Eligibility
  1. The managing company of participating e-shop shall have a valid business registration and a physical business address with substantial operation in Hong Kong.
  2. Participating e-shop shall:
    • Be fully operative for at least a year (calculated from the first transaction date).
    • Have a registered domain name.
    • Engage in the retail sale of merchandise or the provision of retail services to individual customers in Hong Kong.
    • Operate in form of website with or without a mobile APP and provide online check-out option(s).
    • Have no record of trading in counterfeit goods.

Participation Fee

Types of Assessment HKRMA Member Non-Member
Retailer with both
physical outlet(s) and
e-shop
E-tailer
(without physical outlet(s))
Plan 1 1
Standard Assessment
HK$2,000 Free 4
(For 1st Assessment
Only)
HK$2,400
[ Plan 2 ] 2
All-round Assessment
HK$3,000 HK$3,800
Re-assessment fee 3 HK$1,500/time HK$1,900/time

  1. Standard assessment (Plan 1) provides assessment on 23 e-shop prerequisites only. "Top 10 Quality E-Shop Award" is not entitled to the recognized e-shops of Plan 1.
  2. All-round Assessment (Plan 2) provides detail assessment report on over 60 e-shop assessment items. E-shop with total score at 90% above would be recognized as "Premium Quality E-Shop". "Top 10 Quality E-Shop Award" is only entitled to the recognized e-shops of Plan 2 who pass in the 1st assessment.
  3. Participating e-shop, which fails the 1st assessment, is allowed to apply for re-assessment within three months with a maximum of two times upon the receipt of 1st assessment report.
  4. E-tailer Full Member is free to join this scheme. If you would like to apply for E-tailer Full Membership, please submit Membership Application Form and Membership Fee (HK$5,900 for Annual sales turnover of HK$10 million or below / HK$10,000 for Annual sales turnover of above HK$10 million) at the same time.

Download Application Form

Download PDF Format        Download WORD Format

Enquiry
Tel: 2866 8311    Email: qeshop@hkrma.org


Terms and Conditions
    Agreement to Conditions
  1. Participating companies/e-shops are required to abide by all rules and regulations of the Scheme.
  2. HKRMA reserves the right of ownership of all data as well as the assessment methods used in the Scheme.
  3. HKRMA reserves the right of final decision on all matters related to this Scheme and is not required to disclose any of the reasons relating thereto.
  4. Participating companies/e-shops consent to the release to and/ or request for complaint records or information by HKRMA in relation to any allegation received by the Consumer Council and other related government departments or organizations against the participating companies for sale or dealing in pirated or counterfeit goods in the past twelve months.
  5. HKRMA reserves the right to request supporting documents from participating companies/e-shops to prove the above declared information.
  6. HKRMA shall not be responsible or liable in any occasional disputes / allegations between participating company and/ or its e-shop and individual online shoppers.

  7. Confidentiality
  8. All information pertaining to the survey data and findings of individual participating e-shop will be handled with utmost care and strict confidentiality.
  9. Participating e-shops' performance will not be disclosed, except for the "Category Leader" and "Industry Leader".

  10. Category
  11. The Association reserves the rights of final decision in the acceptance, assignment and change of category of participating e-shops.

  12. Withdrawal / Disqualification
  13. Withdrawals are not acceptable after the enrolment is received, and the participation fee will not be refunded.
  14. Any false information given relating to the participating company/e-shop may result in disqualification of its entry, and any participation fee paid for the period will not be refunded.
  15. HKRMA reserves the right to suspend or terminate the use of the Recognition Logo if it has reason to believe the participating companies/e-shops have failed to comply with the rules and regulations of the Scheme, or if any action is taken against such participating companies/e-shops by Consumer Council, and other related government departments or organizations. The participating companies/e-shops are prohibited to use the logo on its e-shop, related advertisement and promotional materials.
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