Mystery Shopper Programme

Programme
Details
Download
Application Form
Terms and
Conditions
20th Anniversary
Awards and
Supplement

Enquiry
Telephone : 2866 8311         Email : msp@hkrma.org
Programme Details
Introduced in 1996 by Hong Kong Retail Management Association (HKRMA) as a service performance benchmarking tool for retailers, the Mystery Shopper Programme (MSP) has helped a wide array of retail brands to enhance their service performance by collecting, analyzing, and gauging a comprehensive coverage of service data and information through mystery assessment visits.

The Programme aims to acknowledge retail brands showing outstanding service performance by complementary seasonal and annual award schemes, and to uplift Hong Kong’s retail service standard as a whole.

Features
Benefits
  • To review and enhance service performance by using objective assessment tool
  • To gauge a comprehensive coverage of service data and information through the assessment report
  • To identify the ranking of service performance among industry peers
Comments of Participating Brands


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